Professional Appearance dalam Suatu Budaya Organisasi: Seberapa Krusial untuk Kesuksesan Karir
##plugins.themes.academic_pro.article.main##
Published
Aug 10, 2026
Abstract
This qualitative study explores the role of professional appearance within organizational culture and its impact on career success and personal branding. Unlike previous research, this study analyzes professional appearance and its influence across various sectors and professions—ranging from services and commerce to manufacturing, from hoteliers, bank frontliners, PR professional, marketing people, to lawyer. Involving ten informants from diverse industries, the study finds that professional appearance is described differently and is crucial for career success of those client-facing roles but is considered less important for positions that do not involve direct external interaction. Appearance standards vary from formal to smart casual, reflecting unique organizational values. Despite a post-pandemic shift in styles, managing one's appearance remains vital for establishing credibility and self-confidence. The findings indicate that employees generally accept appearance regulations, with attitude and non-verbal communication serving as key elements in impression management and career success.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak Cipta :
Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:
- Hak cipta pada setiap artikel adalah milik penulis.
- Penulis mengakui bahwa Ranah Research : Journal of Multidisciplinary Research and Development berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
- Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Ranah Research.
How to Cite
Wahyanti, C. T. (2026) “Professional Appearance dalam Suatu Budaya Organisasi: Seberapa Krusial untuk Kesuksesan Karir ”, Ranah Research : Journal of Multidisciplinary Research and Development, 8(5), pp. 2962-2972. doi: 10.38035/rrj.v8i5.2255.
References
Angeline, M. (2013). Image Does Matter Personal Style Vs Professional Image. Humaniora, 4(2), 747–754. https://doi.org/10.21512/humaniora.v4i2.3502
Aryani, M. (2021). Analisis Digital Marketing Pada Hotel Kila Di Kabupaten Lombok Barat Terhadap Kepuasan Konsumen. Jurnal Visionary : Penelitian Dan Pengembangan Dibidang Administrasi Pendidikan, 6(1), 22–31. https://doi.org/10.33394/vis.v6i1.4085
Ayu, A. N. (2019). Penampilan sebagai Komunikasi Non-Verbal Perempuan dalam Dunia Pekerjaan. Universitas Sultan Ageng Tirtayasa.
Barth, I., & Wagner, A.-L. (2017). Physical Appearance as Invisible Discrimination. In Management and Diversity: Thematic Approaches (pp. 127–146). Emerald Publishing Limited. https://doi.org/10.1108/s2051-233320160000004008
Dellinger, K., & Williams, C. L. (1997). Makeup at Work: Negotiating Appearance Rules in the Workplace. Gender and Society, 11(2), 151–177. https://doi.org/10.1177/089124397011002002
Fisk, C. L. (2006). Privacy, Power, and Humiliation at Work: Re-Examining Appearance Regulation as an Invasion of Privacy. Louisiana Law Review, 66(4), 1111–1146. https://doi.org/10.2139/ssrn.893148
Gantiano, H. E. (2017). Analisis Dampak Strategi Komunikasi Non Verbal. Dharma Duta: Jurnal Penerangan Agama Hindu, XV(1), 80–95. https://ejournal.iahntp.ac.id/index.php/Dharma-duta
Hidayah, R., & Octaviany, V. (2023). Keterampilan Mahasiswa Trainee Departemen Front Office pada Hotel Bintang Empat di Kota Bandung. Syntax Literate: Jurnal Ilmiah Indonesia, 8(8), 6103–6116.
Kalsum, U., & Fitriani. (2024). Strategi Personal Branding dalam Meningkatkan Minat Nasabah PT. Pegadaian Cabang Watampone. Islamic Banking and Finance, 4(1), 501–515. https://doi.org/10.30863/ibf.v4i1.5495
Klassen, M. L., Jasper, C. R., & Harris, R. J. (1993). The Role of Physical Appearance in Managerial Decisions. Journal of Business and Psychology, 8(2), 181–198. https://doi.org/10.1007/BF02230384
Little, A. C., & Roberts, S. C. (2012). Evolution, Appearance, and Occupational Success. Evolutionary Psychology, 10(5), 782–801.https://doi.org/10.1177/147470491201000503
Mardiah, A. (2010). Pengaruh Penampilan Modis Terhadap Pengembangan Karir Karyawan Perempuan Pada Bank Danamon Cabang Pekanbaru. Marwah: Jurnal Perempuan, Agama Dan Jender, 9(2), 134–148. https://doi.org/doi.org/10.24014/marwah.v9i2.477
Marsini, N., Kayla, S. A., Wediawati, T., & Hetami, A. A. (2024). Meningkatkan Citra Profesional Melalui Penampilan & Komunikasi di Dunia Kerja. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(2), 2902–2906. https://doi.org/10.55338/jpkmn.v5i2.3396
Mulyapradana, A., Anjarini, A. D., Khamidah, L., & Elshifa, A. (2022). Implementasi Manajemen Penampilan Diri Melalui Pelatihan Beauty Class Bagi Calon Tenaga Administrasi Perkantoran. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 2(1), 47–51. https://doi.org/10.54259/pakmas.v2i1.805
Paim, A. dos S., & Pereira, M. E. (2018). Judging Good Appearance in Personnel Selection. Revista Organizações & Sociedade, 25(87), 656–675. https://doi.org/10.1590/1984-9250876
Primanda, R. (2008). Pengaruh Budaya Organisasi, Locus of Control dan Penerapan Sistem Informasi Terhadap Kinerja Aparat Unit-unit Pelayanan Publik. Universitas Muhammadiyah Surakarta.
Riawan, A., & Endaryanti, D. (2017). The Role Of Sapta Pesona Wisata In Increasing The Revenue Of Tourism Industry Entrepreneurs At The South Bantul Beaches. Jurnal Khasanah Ilmu, 8(2), 39–44.
Risnawati, V. N. (2014). Busana Mencerminkan Kepribadian. Jurnal STIE Semarang, 6(1), 18–27.
Shannon, M. L., & Stark, C. P. (2003). The influence of physical appearance on personnel selection. Social Behavior and Personality: An International Journal, 31(6), 613–624. https://doi.org/https://doi.org/10.2224/sbp.2003.31.6.613
Todorov, A., Mende-Siedlecki, P., & Dotsch, R. (2013). Social judgments from faces. Current Opinion in Neurobiology, 23, 373–380. https://doi.org/10.1016/j.conb.2012.12.010
Todorov, A., Olivola, C. Y., Dotsch, R., & Mende-Siedlecki, P. (2015). Social Attributions from Faces: Determinants, Consequences, Accuracy, and Functional Significance. Annual Review of Psychology, 66, 519–545. https://doi.org/10.1146/annurev-psych-113011-143831
Yates, J., Hooley, T., & Bagri, K. K. (2017). Good looks and good practice: the attitudes of career practitioners to attractiveness and appearance. British Journal of Guidance and Counselling, 45(5), 547–561. https://doi.org/10.1080/03069885.2016.1237615
Aryani, M. (2021). Analisis Digital Marketing Pada Hotel Kila Di Kabupaten Lombok Barat Terhadap Kepuasan Konsumen. Jurnal Visionary : Penelitian Dan Pengembangan Dibidang Administrasi Pendidikan, 6(1), 22–31. https://doi.org/10.33394/vis.v6i1.4085
Ayu, A. N. (2019). Penampilan sebagai Komunikasi Non-Verbal Perempuan dalam Dunia Pekerjaan. Universitas Sultan Ageng Tirtayasa.
Barth, I., & Wagner, A.-L. (2017). Physical Appearance as Invisible Discrimination. In Management and Diversity: Thematic Approaches (pp. 127–146). Emerald Publishing Limited. https://doi.org/10.1108/s2051-233320160000004008
Dellinger, K., & Williams, C. L. (1997). Makeup at Work: Negotiating Appearance Rules in the Workplace. Gender and Society, 11(2), 151–177. https://doi.org/10.1177/089124397011002002
Fisk, C. L. (2006). Privacy, Power, and Humiliation at Work: Re-Examining Appearance Regulation as an Invasion of Privacy. Louisiana Law Review, 66(4), 1111–1146. https://doi.org/10.2139/ssrn.893148
Gantiano, H. E. (2017). Analisis Dampak Strategi Komunikasi Non Verbal. Dharma Duta: Jurnal Penerangan Agama Hindu, XV(1), 80–95. https://ejournal.iahntp.ac.id/index.php/Dharma-duta
Hidayah, R., & Octaviany, V. (2023). Keterampilan Mahasiswa Trainee Departemen Front Office pada Hotel Bintang Empat di Kota Bandung. Syntax Literate: Jurnal Ilmiah Indonesia, 8(8), 6103–6116.
Kalsum, U., & Fitriani. (2024). Strategi Personal Branding dalam Meningkatkan Minat Nasabah PT. Pegadaian Cabang Watampone. Islamic Banking and Finance, 4(1), 501–515. https://doi.org/10.30863/ibf.v4i1.5495
Klassen, M. L., Jasper, C. R., & Harris, R. J. (1993). The Role of Physical Appearance in Managerial Decisions. Journal of Business and Psychology, 8(2), 181–198. https://doi.org/10.1007/BF02230384
Little, A. C., & Roberts, S. C. (2012). Evolution, Appearance, and Occupational Success. Evolutionary Psychology, 10(5), 782–801.https://doi.org/10.1177/147470491201000503
Mardiah, A. (2010). Pengaruh Penampilan Modis Terhadap Pengembangan Karir Karyawan Perempuan Pada Bank Danamon Cabang Pekanbaru. Marwah: Jurnal Perempuan, Agama Dan Jender, 9(2), 134–148. https://doi.org/doi.org/10.24014/marwah.v9i2.477
Marsini, N., Kayla, S. A., Wediawati, T., & Hetami, A. A. (2024). Meningkatkan Citra Profesional Melalui Penampilan & Komunikasi di Dunia Kerja. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(2), 2902–2906. https://doi.org/10.55338/jpkmn.v5i2.3396
Mulyapradana, A., Anjarini, A. D., Khamidah, L., & Elshifa, A. (2022). Implementasi Manajemen Penampilan Diri Melalui Pelatihan Beauty Class Bagi Calon Tenaga Administrasi Perkantoran. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 2(1), 47–51. https://doi.org/10.54259/pakmas.v2i1.805
Paim, A. dos S., & Pereira, M. E. (2018). Judging Good Appearance in Personnel Selection. Revista Organizações & Sociedade, 25(87), 656–675. https://doi.org/10.1590/1984-9250876
Primanda, R. (2008). Pengaruh Budaya Organisasi, Locus of Control dan Penerapan Sistem Informasi Terhadap Kinerja Aparat Unit-unit Pelayanan Publik. Universitas Muhammadiyah Surakarta.
Riawan, A., & Endaryanti, D. (2017). The Role Of Sapta Pesona Wisata In Increasing The Revenue Of Tourism Industry Entrepreneurs At The South Bantul Beaches. Jurnal Khasanah Ilmu, 8(2), 39–44.
Risnawati, V. N. (2014). Busana Mencerminkan Kepribadian. Jurnal STIE Semarang, 6(1), 18–27.
Shannon, M. L., & Stark, C. P. (2003). The influence of physical appearance on personnel selection. Social Behavior and Personality: An International Journal, 31(6), 613–624. https://doi.org/https://doi.org/10.2224/sbp.2003.31.6.613
Todorov, A., Mende-Siedlecki, P., & Dotsch, R. (2013). Social judgments from faces. Current Opinion in Neurobiology, 23, 373–380. https://doi.org/10.1016/j.conb.2012.12.010
Todorov, A., Olivola, C. Y., Dotsch, R., & Mende-Siedlecki, P. (2015). Social Attributions from Faces: Determinants, Consequences, Accuracy, and Functional Significance. Annual Review of Psychology, 66, 519–545. https://doi.org/10.1146/annurev-psych-113011-143831
Yates, J., Hooley, T., & Bagri, K. K. (2017). Good looks and good practice: the attitudes of career practitioners to attractiveness and appearance. British Journal of Guidance and Counselling, 45(5), 547–561. https://doi.org/10.1080/03069885.2016.1237615